A Strategic Approach to Sponsorship

This webinar is designed especially for sport organizations that want to take a professional approach towards sponsorship revenue generation. It examines the latest trends and best practices in sponsorships and shows what you must do to effectively recruit and retain sponsors. You will learn about:

  • the changing dynamics of sponsorship and what companies expect for their investment;
  • how to identify your sponsorship assets;
  • sponsorship benefits and packaging options;
  • which companies are most likely to sponsor your organization / activity.

If you would like a copy of the slides from this webinar, please contact us. 


About the Speaker

Throughout his 20-year sponsorship marketing career, Bernie Colterman has contributed to a diversified portfolio of sponsorship campaigns for the public, not-for-profit and the business sectors. A master at brokering commercial partnerships, he has facilitated hundreds of collaborative arrangements; raising over $27 million dollars in corporate sponsorships and spearheading high profile partnership initiatives for  national campaigns and major consumer and business events. His company’s proprietary valuation model sets the standard in Canada for sponsorship value measurement.

Sport and recreation clients include the Alberta 2012 Special Olympics, AthletesCAN, Canada Army Run, Canada Safe Boating Council, Canadian Society for Exercise Physiology, Dovercourt Recreation Association, Festivals and Events Ontario, Nature Canada, Ottawa Race Weekend and the RA Centre.

Bernie’s Blog on Sponsorship and Partnerships can be found at   www.berniecolterman.ca